As we approach a significant shift in email security practices, it’s vital for Australian businesses, especially those sending large volumes of emails, to be aware of impending changes. From 1 February 2024, major email providers like Google and Yahoo will enforce new policies centred around DMARC (Domain-based Message Authentication, Reporting, and Conformance). Let’s unpack what this means for your business.
The policy changes are targeting businesses sending more than 5,000 emails per day to Gmail or Yahoo users. The introduction of DMARC, along with existing protocols like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), aims to bolster email authenticity and security.
If your business sends substantial email volumes, particularly over 5,000 emails daily to Gmail or Yahoo addresses, these changes are pertinent to you.
The Role of DMARC
DMARC is a security protocol ensuring that emails purportedly from your domain are genuinely so. This is crucial in preventing phishing and email spoofing. Essentially, DMARC is a method for email providers to verify that your emails are legitimate and should be delivered appropriately.
Consequences of Not Complying
Ignoring these updates could lead to your emails being blocked or relegated to spam folders. This can disrupt your communications and negatively impact your business operations and marketing strategies.
Preparing for the Change
To align with these changes, your business should:
- Set Up DMARC: Establish a DMARC policy for your email domain.
- Watch Your Spam Rates: Keep your spam complaints well under 0.3%.
- Streamline Unsubscribing: By June 2024, implement an easy one-click unsubscribe feature.
Deadline and Support
The deadline to make these adjustments is imminent. By the end of January 2024, your business needs to be compliant to avoid disruptions. Recognising the technical complexities, HHP Design offers DMARC implementation services for $150+GST. Our team is ready to ensure your business meets these new requirements efficiently and on time.
These email security enhancements aren’t just about ticking a compliance box; they represent a significant move towards more secure and trustworthy business communications. Act now to ensure your business is prepared for this change and continues to communicate effectively with your clients.
Need help or more information? Contact us at HHP Design.