Medical Professional Marketing

Australia’s premiere massage chair company, focuses on producing beautifully designed luxurious massage chairs to enhance their customers at home living experience.

Strategy

Following a deep dive of the client’s objectives, a strategy was devised to implement a digital sales funnel.

Phase 1-Build a Website optimised to generate leads and client acquisition.
Phase 2- Drive targeted traffic through the best marketing channels.

Google ads was identified as the most profitable channel in terms of ROI and local reach.

Solution

Following Phase 1 (Website w/CRO), HHP kicked off Phase 2 with an overall marketing budget of $2500 per month.

Three Google ad campaigns were implemented:

  1. Local Search – Google My Business prioritised and shown to people searching for a service near them.
  2. Keyword Search – Any keyword searched by a targeted demographic with in a geographic area.
  3. Retargeting – Branded Display Banner repeatedly shown to targeted demographic, once user visited website.

 

A/B Testing was done on a weekly basis to achieve the best combination of keywords, graphic elements and ad copy.

CPC was lowered through keywords and bid strategy to 55c per click.

$830/month PPC budget for all 3 campaigns paid to Google.

Results

  • 30 calls to the business per month.
  • 1500 Users to the website per month.
  • Ads shown 199,000 times to targeted audience.

Services Commissioned

  • Marketing Strategy
  • Web Development
  • UX Design
  • CRO
  • Google Ads Website Integration
  • Google Search Ads
  • Display Ads
  • Retargeting
  • Google My Business
  • Ad Creation
  • Ad Performance Optimisation
  • A/B Testing
  • Campaign Performance Reporting and Analytics