eCommerce Marketing

Australia’s premiere massage chair company, focuses on producing beautifully designed luxurious massage chairs to enhance their customers at home living experience.

Background

Australia’s premiere massage chair company, focuses on producing beautifully designed luxurious massage chairs to enhance their customers at home living experience.

The client were looking for a fresh approach to reach new customers with a more strategic approach, preferably digitally as Covid lockdown’s were expected.

Before consulting HHP, the client’s primary customer engagement platform were kiosk’s across Australia’s shopping malls where customers were able to try their products and interact directly with the brand. Covid lockdown made adapting a necessity.
The marketing goal was to improve client’s digital presence with increased brand awareness, reaching the target audience on new digital platforms for direct sales and establish a digital sales funnel with CRO.

Strategy

After deep diving the client’s goals with the marketing manager, HHP formulated and executed a digital strategy with the objectives of boosting client’s digital presence, drive sales, and grow client’s online brand awareness.

HHP set out with identifying and implementing brand new digital marketing channels for users to engage with the brand across different devices and platforms to achieve the client’s goals.

Solution

HHP formulated a bespoke campaign personalised to the client target market with close management of every detail across each channel.

The campaign spanned across YouTube, Google Display Ads, Google Search Ads and Google Shopping Ads, with retargeting also being utilised.

The campaign exceeded the client’s expectations in every possible way.

Results

  • 1.3 Million ad impression.
  • Generated over $100k in sales.
  • ROI conversion value of 10 – for every dollar invested, 10 dollars was returned.

Services Commissioned

  • Marketing Strategy
  • Ad Campaign Management
  • Google Ad Website Integration
  • Ad Creation
  • Google Search Ads
  • Google Display Ads
  • YouTube Ads
  • Retargeting
  • Ad Performance Optimisation
  • A/B Testing
  • CRO
  • Campaign Performance Reporting & Analytics