In the world of ecommerce, it's not enough to just have a great product or service. You also need to make sure that potential customers can find you online. That's where link building comes in. By building high-quality links to your ecommerce site, you can improve your search engine rankings and drive more traffic to your website. In this article, we'll cover some effective ecommerce link building strategies that can help you increase traffic to your site.
Guest Blogging
Guest blogging is a tried and tested way to build links to your ecommerce site. The process involves creating high-quality content that is published on other websites. In exchange, you get a link back to your website. To get started with guest blogging, you'll need to find websites that are relevant to your niche and have a good domain authority. You can use tools like Ahrefs, Moz or SEMRush to find potential sites for guest blogging opportunities. Once you've found a suitable site, reach out to the site owner or editor with a pitch for your guest post. Make sure to provide value to their audience and include a link back to your ecommerce site within the content.
Broken Link Building
Broken link building is another effective way to build links to your ecommerce site. The process involves finding broken links on other websites and offering to replace them with a link to your website. To get started, you'll need to use a tool like Ahrefs to find broken links on relevant websites. Once you've identified a broken link, you can reach out to the site owner or editor and offer to replace the broken link with a link to your ecommerce site. This strategy is effective because you're providing value to the site owner by helping them fix a broken link, while also gaining a link back to your site.
Infographics
Infographics are a great way to attract links to your ecommerce site. They are visually appealing and can provide valuable information to your target audience. To create an effective infographic, you'll need to identify a topic that is relevant to your niche and create a visually appealing design. You can then reach out to relevant websites and offer to share your infographic with their audience. Make sure to include a link back to your ecommerce site within the infographic.
Resource Pages
Resource pages are another effective way to build links to your ecommerce site. Resource pages are pages on other websites that list helpful resources related to a specific topic. To get started, you'll need to use a tool like Ahrefs to find relevant resource pages in your niche. Once you've identified a resource page, you can reach out to the site owner or editor and offer to have your ecommerce site listed as a helpful resource. Make sure to provide value to their audience and include a link back to your ecommerce site.
Skyscraper Technique
The skyscraper technique is a popular link building strategy that involves creating high-quality content that is better than anything else on the internet. To get started with the skyscraper technique, you'll need to find high-performing content in your niche and create something even better. Once you've created your content, you can reach out to websites that have linked to the original content and offer them a link to your improved content. This strategy is effective because you're providing value to the website owner by offering them a better resource for their audience.
In conclusion, link building is an important part of any ecommerce SEO strategy. By building high-quality links to your ecommerce site, you can improve your search engine rankings and drive more traffic to your website. Use these five effective ecommerce link building strategies to increase traffic to your site and grow your online business.
