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E-commerce International Expansion Case Study – BaseBlocks

Background

Industry

Health & Fitness / Exercise Equipment

Involvement

WEB DESIGN / DEVELOPMENT

UX/UI

CRO

A/B TESTNG

E-COMMERCE INTEGRATION

INTERNATIONAL EXPANSION

DELIVERY & SALES AUTOMATION

LOGISTICS & INVENTORY AUTOMATION

ONGOING DIGITAL STRATEGY FOR CRO

BaseBlocks is a home fitness equipment manufacturer that supplies yoga and calisthenics products to customers around the world. BaseBlocks offer over a dozen products sold via their three eCommerce websites in North America, Europe and Australia.

BaseBlocks customers also have access to the BaseBlocks app and e-book to follow an at home workout routine.

After launching a successful campaign on Kickstarter in 2017, BaseBlocks had the goal of building an online store to further grow the business.

BaseBlocks approached HHP Design to develop and fine tune a Shopify website to streamline the User Experience with a focus on Conversion Rate Optimisation.

The initial website HHP Design developed was a success! Soon customers from around the world wanted BaseBlocks products and two additional websites were developed to expand internationally.

In this case study we will walk you through the process.

Strategy & Process

Website Design

Following the kickstarter, for the launch of the first online store, BaseBlocks conducted a competitor analysis on the leading websites in the fitness equipment industry. Key features and designs were noted from websites with the highest sales and best Conversion Rate Optimisation. From this analysis the initial web design draft was supplied to HHP Design.

This design was followed and applied to the Shopify website.

HHP Design conducts regular, results based A/B Testing for incremental improvements on the website design to constantly improve the customer journey and increase sales.

This unique aspect of the Web Design of this project is since the BaseBlocks’ website launch, HHP Design has provided ongoing management of the BaseBlocks digital strategy with the website’s design constantly and regularly being tweaked and optimised every few weeks.

This results in the BaseBlocks’ website always being at the forefront with the latest features and achieving the highest CRO possible.

Expansion

BaseBlocks was founded in Sydney and has grown to become a household name around the world.

As more and more international customers demanded BaseBlocks products it made sense to set up online stores in different regions of the world.

There are now three BaseBlock online stores severing different parts of the globe- Australia, North America and Europe. Each web store has different currencies, different languages and automated logistics & stock management linked to respective regional warehouses.

HHP Design developed and manages the CRO of all three BaseBlocks online stores.

Results

Custom built Shopify Plus website.

Product expansion from a single product to over 20 products.

International expansion from one website to three websites serving different global regions.

Over 100,000 international website visitors per month.

Brand alliances with world renowned athletes including George Saint Pierre.

HHP Design continues our ongoing partnership with BaseBlocks since 2019.

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Strategy Led User Centric Websites Optimised To Convert, Generate Leads And Increase Sales.