Conversion Rate Optimisation

Grow revenue and improve the ROI of your marketing budget.

Gain a Competitive Advantage in the Digital World.

When every click comes at a price, it’s imperative to optimise your digital assets to convert.

Sales funnels to Convert Web Traffic into Sales or Leads.

Step 1. Identify your target audience through analytics. 

Step 2. Devise a targeted campaign strategy to reach your audience utilising the best mix of marketing channels. PPC, Google Ads, Facebook Ads, Display Ads, Email Marketing, Retargeting to name a few. 

Step 3. Create attention grabbing and informative ad content to spark interest and generate prospects. 

Step 4. Direct and funnel prospects to your website and/or landing pages specifically designed to convert your prospect into a customer or lead.  

Customer Insight & Analytics

HHP collects and analyses data on your website visitors to laser focus targeting and fine tune CRO for maximum results and ROI.

The data we collect on your website visitors includes visitor geographic location, gender, age, date/time of engagement, device used as well as the total number of website visitors, visitors attributed to ads, total number of conversions, new versus returning users, and the visitors personal interests.

This invaluable information assists in compiling more effective strategies, improved targeting and greater ROI.

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A/B Testing

Through strategy, research and planning, HHP custom develops your marketing content optimised for conversions. We A/B test variations of the same content and continually make micro adjustments to get the most effective end result. Ultimately, as a result of A/B testing, your finely tuned digital marketing collateral will yield more conversions with the greatest ROI possible.

Ad Campaign CRO

HHP analysts and marketers develop powerful CRO strategies that get results.

It is your ads job to spark interest from your target audience, qualify them and entice them to click.Effective Ad CRO generates more interest, more engagement and more qualified leads. CRO makes your PPC budget go further, as you’re paying for each click, it is imperative that those clicks are part of your target audience and are qualified. Get in touch today to work with HHP and get the most out of your digital marketing.

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Landing Pages & Website CRO

The objective of your ad campaigns is to convert the target audience into an engaged user. It is the job of your landing page to convert those who engaged with your ad into a customer or lead. HHP researches and understands your customers online journey and buying process to create seamless User Experiences (UX) adapting to your users device, with Calls To Action in the right places. Get in touch with HHP for Landing Page and Website CRO to increase sales and lead generation for maximum ROI.

Get in touch today to work with HHP and get the most out of your digital marketing

HHP develops, implements and manages a tailor made marketing strategy for your business. We identify and combine the best mix of marketing channels to reach your target audience for the greatest results at the best ROI.