Shopify Launch
Case Studies

Shopify Plus Launch and International Expansion​


Home Gym Equipment

BaseBlocks is a home fitness equipment manufacturer that supplies yoga and calisthenics products to customers around the world. BaseBlocks offer over a dozen products sold via their three eCommerce websites in North America, Europe and Australia.

BaseBlocks customers also have access to the BaseBlocks app and e-book to follow an at home workout routine.

After launching a successful campaign on Kickstarter in 2017, BaseBlocks had the goal of building an online store to further grow the business.

BaseBlocks approached HHP Design to develop and fine tune a Shopify website to streamline the User Experience with a focus on Conversion Rate Optimisation.

The initial website HHP Design developed was a success! Soon customers from around the world wanted BaseBlocks products and two additional websites were developed to expand internationally.

In this case study we will walk you through the process.


Monthly Visitors

Localised Shopify Stores

4 Websites in 3 Continents

Business Digitisation with Shopify

Moby’s Seafood​

B2B & B2C Fresh food Delivery​

Moby’s Seafood is business, selling fresh seafood sourced daily from Sydney Seafood Market from their three Campbelltown locations.

Moby’s Seafood had the goal of expanding across Sydney, and wanted to achieve this by offering a delivery service. The first step was developing a website to process orders and create a seamless buying experience for their customers.

HHP Design developed a digital strategy where Moby’s Seafood was able to expand their market reach through delivery, improve & streamline their existing customers buying experience and automate deliveries.

In this case study we’ll walk you through how HHP Design developed the Moby’s Seafood website and digital strategy to grow their business.


First month sales

489 Registrations

First month engagement

Shopify Launch Franchisee​

Maxton Design ​

Automotive Parts​

Maxton Design is an international franchise supplying consumers around the world with aftermarket car parts.

The client approached HHP Design with the brief of creating an e-commerce website in accordance with the Maxton Design International franchise standards.

The website was a part of the franchisee application process to become the exclusive supplier and distributor of Maxton Design products to Australia and neighbouring countries.

The ecommerce website needed to include shipping options for products currently in-stock at warehouse, as well as a drop shipping element to ship items from supplier directly to customer, for items not in stock.

This case study shows how HHP Design designed and developed this automated e-commerce website.