Brand’s Emotions

TALLERLY is laidback, it doesn’t take itself too seriously but is still mature and stoic.

There is no need to show off and be flashy, rather subtle good taste is apparent.

TALLERLY portrays the wearer is humble but successful; sure of himself and doesn’t need to prove anything.

TALLERLY is what it is, no frills or flamboyant gimmicks a quality product and “go-to shoe” for the wearer to feel more confident and be treated as he should.

Overall TALLERLY is always calm and collected.

Brand’s Voice

The brand is talking to the CEO, the self made man that remains warm and kind to his staff. 

The uni student who knows where he wants to be, the aspiring CEO.

The groomsman wanting to look his best for the occasion, and be feeling like he should.

TALLERLY speaks with elegance, using an educated vocabulary but is never pompous.

TALLERLY is even keeled, cool, calm and collected- a gentleman.

Occasional wit but never foolish. Example “TALLERLY, no shortcuts.”

TALLERLY’s tone is kind and welcoming, like a host of a party-happy to have you, friendly but still assertive. (You’re having a meal, TALLERLY is more the restaurant owner rather than the waiter.)

LOGO VARIATIONS : DO's

The primary logo is “TALLERLY” in white (#ffffff), in Helvetica font in a weight of 700. The background is a box in the primary TALLERLY burgundy colour (#800020).

The secondary logo is the TALLERLY T.  This is to be used on the shoe itself as well as the exterior of the packaging. 

The secondary logo is also applicable on business cards, headers and footers of TALLERLY official documents and email signatures. 

LOGO USAGE

As the brand focuses on the product itself and tries to remain understated for the purpose of our customers not being able to be “called out” for wearing an elevator shoe. The “T” logo only, is to be used on the exterior lid of the packaging as well as insole  of the shoe. 

The packaging: The “T” will be readable when the box is placed horizontally and seen from a birdseye view.

The insole: The “T” will be placed on the insole readable when the toe of the shoe is pointing away from the reader, as if they were about to put the shoe on. 

CORRECT USE OF THE LOGO

Do not resole the logo in two different colours

 Do not use the wordmark alone

Do not stretch or squeeze it

Do not resole the logo in two different colours

Do not use the wordmark alone

Do not stretch or squeeze it

Do not use gradients or shadows

Do not change the logo colour or tone

Do not create your own version

Brand Colour

TALLERLY’s primary brand colour is burgundy (#800020). All logos are to use this primary colour.
Text affiliated with this logo is always in white (ffffff).

Website text and copywriting text in product descriptions etc is always in black #292929.
Backgrounds are always white. (ffffff)

Calls-To-Actions are in the TALLERLY burgundy (#800020) with white(ffffff) text. 

#800020

R: 128   G: 0   B: 32

#292929

R: 41   G: 41   B: 41

#FFFFFF

R: 255   G: 255   B: 255

#f0efe9

R: 128   G: 0   B: 32

#e9e8e2

R: 41   G: 41   B: 41

#d5d3c3

R: 255   G: 255   B: 255

Brand Font

Helvetica Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0

Helvetica 400 will be used for copy content.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1 2 3 4 5 6 7 8 9 0

Helvetica 700 will be used for website headings .

Product photo

Photography style, the primary angles will be the four angles featured here. 

The border spacing below the show will be 15%, the border spacing above the shoe will be a minimum of 40% 

Product background

Product will always be on a white (ffffff) background with shadows. The first product image will have an arrow (in burgundy) with the height increase of the respective shoe. 

Under no circumstances are the products to feature, off-white, light grey, or any other shade other than white (ffffff) or brand grey colours.

ADVERTISEMENTS &
PROMOTIONAL CONTENT

TALLERLY produce handcrafted elevator shoes from the highest quality materials with timeless designs for every occasion. Quality, comfort and style are in every detail of our dress shoes, boots and sneakers.
TALLERLY’s secret lies within our patented interior design, providing lift while remaining discreet, ergonomic and comfortable. The lift is layered and gradually increases from toe to heel making sure your stance and stride is maintained. Stand tall and exude your inner confidence with every step you take.

#TALLERLY #bespokeshoes #handmadeshoes #craftsmanship #Confidence #luxurylifestyle

TALLERLY produce high quality Italian leather shoes to increase your height.

Styles for every occasion. Dress Shoes, Boots and Sneakers. Gain from 5-8cm/2-4 inches in height.

Website to go live on (insert date).

#TALLERLY #bespokeshoes #handmadeshoes #craftsmanship #Confidence #luxurylifestyle

Recommended as prelaunch content.

At TALLERLY, we aim for our designs to be elegant and timeless, office and formal appropriate and also have you ready for a night out.

#TALLERLY # tallshoes #risers #handmadeshoes #luxuryliftstyle

Our secret lies with in TALLERLY’s interior design, providing lift while remaining discreet, ergonomic and comfortable. The lift is layered and gradually increases from toe to heel making sure your stance and stride is maintained.

#TALLERLY #elevatorshoes #lifts #craftsmanship #italianstyle

These images show TALLERLY products are handmade, without selecting an individual product, this is intended for prelaunch promotional content.

TALLERLY’s dress shoes are designed with your big day in mind, perfectly paired with suits and tuxedos. You’ll look dapper and stand 5-8cm/2-4 inches taller for your first dance, your first photos together and standing at the alter.

#TALLERLY #tallshoes #heightincreasingshoes #groomsmen #groom #wedding

On your big day we want you to feel your best by looking your best. TALLERLY’s ergonomic interior design, with a layered lift provides cushion, comfort and a discreet, gradual increase from toe to heel- Your shoe looks like a “regular” bespoke dress shoe and the only difference in your step is the confidence you’ll gain.

#TALLERLY #shoesthatmakeyoutaller #elevatorshoes #groomsmen #groom #wedding

Wedding and formal attire photos are recommended to be used during wedding season.

TALLERLY shoes are proudly designed in Australia only using the finest materials.

The most comfortable elevator shoes on the planet. Our layered lift, provides cushion and a discreet, gradual increase from toe to heel- Your shoe looks like a “regular” bespoke dress shoe and the only difference in your step is the confidence you’ll gain.

#TALLERLY #risers #elevatorshoes # lifts #bespokeshoes #australiandesign #handmadeshoes #craftmanship

Australian designed elevator shoes with elegance and style.

At TALLERLY, we pride ourselves in our quality craftsmanship. Each shoe is meticulously made by hand with attention to every detail.

#TALLERLY #elevatorshoes #handmadeshoes #australiandesign  #italianstyle #craftsmanship

Australian outback photos, highlight TALLERLY’s products are Australian designs. Recommended to use periodically to reinforce TALLERLY’s brand association with Australia.

Elevate your life with TALLERLY. Our shoes are handcrafted from the highest quality materials with timeless designs for every occasion. Quality, comfort and style are in every detail of our products. TALLERLY’s secret lies within our patented interior design, providing lift while remaining discreet, ergonomic and comfortable. Our lift is a gradient and gradually increases from toe to heel  making sure your stance and stride is maintained. Stand tall and exude your inner confidence with every step you take.

Our Boston Dress Shoe, in brown calfskin leather, is sophisticated and versatile, providing 8cm of lift. They look great with a suit and can also dress up a more casual outfit. Premium construction, brown calfskin upper with a leather outsole.

#TALLERLY #risers #elevatorshoes # lifts #bespokeshoes #australiandesign #handmadeshoes #craftmanship

Elevate your life with TALLERLY. Our shoes are handcrafted from the highest quality materials with timeless designs for every occasion. Quality, comfort and style are in every detail of our products. TALLERLY’s secret lies within our patented interior design, providing lift while remaining discreet, ergonomic and comfortable. Our lift is layered and gradually increases from toe to heel  making sure your stance and stride is maintained. Stand tall and exude your inner confidence with every step you take. 

TALLERLY’s Boston Dress Shoe, in black calfskin leather, is as classic as it gets.

Perfect for formal or business attire, providing 8cm of lift. Stand taller for your business presentation, job interview, formal celebration or on a daily basis in the office. 

Handmade with a premium calfskin upper and a leather outsole. 

#TALLERLY #risers #elevatorshoes # lifts #bespokeshoes #australiandesign #handmadeshoes #craftmanship

An option for product launch photo.