Brand’s Emotions

Fatcaron posses a youthful and classy brand personality. Fatcaron is social, outgoing and playful- encouraging gifting and sharing a luxurious experience with desserts.

The fatcaron customer enjoys the experience of engaging with the brand and loves a dessert which is beautiful to look at, tastes delicious and often has an element of nostalgia with Fatcaron’s themes or secondary associations, such as animal shaped macarons, emoji shaped macarons, anime, video games etc.

There is a sense of occasion when a customer engages with the brand, they feel pampered and have fun, they want to share this experience with their friends on social media as well as through gifting the product to their loved ones.

Brand’s Voice

Fatcaron speaks to it’s customers in a playful, social and friendly tone. Always wishing the customer well and happy to see them. Fatcaron wants the best for it’s customers and encourages them to live their best life- enjoy themselves, enjoy a beautiful experience and encourages the customer to spread the joy and love associated with the brand through gifts and social media.

Fatcaron’s voice is not too serious and consistently remains playful, youthful and outgoing while remaining classy and sophisticated.

CORRECT USE OF THE LOGO

Do not resole the logo in two different colours

 Do not use the wordmark alone

Do not stretch or squeeze it

Do not resole the logo in two different colours

Do not use the wordmark alone

Do not stretch or squeeze it

Do not use gradients or shadows

Do not change the logo colour or tone

Do not create your own version

Brand Colour

Primary brand colour is #CF0000.

Website text and copywriting text in product descriptions etc is always in black #292929.
Website backgrounds are baby pink #FFECEE.

Calls-To-Actions are in the primary brand colour #CF0000 with white #FFFFFF text.

#CF0000

#FFECEE

#292929

#FFFFFF

Brand Font Heading

Montserrat Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Montserrat Medium (500) will be used for website headings.

Brand Font Body

Nunito Sans Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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Nunito Sans (400) will be used for copy content.

Product photo

Photography style, the primary angles will be the four angles featured here.

Product Photoshoot

SOCIAL CONTENT

Treat yourself, you deserve it!

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Tasty, luxurious, low sugar and as cute as can be. Fatcaron.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Whoever said “Don’t have dessert before bed” clearly hasn’t tried Fatcaron.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Even more delicious when shared.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Edible Love.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Try find a cuter dessert. We’ll wait…

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

With over 100 flavours to choose from, it’s hard to pick a favourite.

#firstworldproblems #delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Stressed, backwards is desserts!

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

 

Fatcaron’s made for you, with love.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

* we will be replacing the text in the middle with Fatcaron logo *

Pink isn’t just a colour, it’s an attitude.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

Fitness? More like fit this Fatcaron in my mouth.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

It’s dessert o’clock! Daylight savings are here.

#delicious #dessert #foodblogger #foodlover #desserts #koreanstyle #koreanfood #macrons #foodography #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #dessertoftheday #brunching #frenchmacarons #koreatown #brunchgoals #dessertpic #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #fatcaron #koreanmacaron #sydneyfoodblogs

If you’re wearing a Halloween mask, do you still a face mask?

#delicious #halloween #dessert #foodblogger #foodlover #desserts #koreanstyle #macrons #trickortreat #koreastyle #halloweenparty #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #koreatown #dessertlovers #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #halloweenpartyideas #halloweenpartydecorn #halloweenpartyfood #fatcaron

It’s spooky season! Get in the spirit this Halloween with Fatcaron!

#delicious #halloween #dessert #foodblogger #foodlover #desserts #koreanstyle #macrons #trickortreat #koreastyle #halloweenparty #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #koreatown #dessertlovers #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #halloweenpartyideas #halloweenpartydecorn #halloweenpartyfood #fatcaron

Ghouls just wanna have fun. Happy Halloween!

#delicious #halloween #dessert #foodblogger #foodlover #desserts #koreanstyle #macrons #trickortreat #koreastyle #halloweenparty #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #koreatown #dessertlovers #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #halloweenpartyideas #halloweenpartydecorn #halloweenpartyfood #fatcaron

Celebrate Halloween 2021 with Fatcaron!

#delicious #halloween #dessert #foodblogger #foodlover #desserts #koreanstyle #macrons #trickortreat #koreastyle #halloweenparty #sydneyeats #sydneyfood #sydneylocal #dessertsofinstagram #koreatown #dessertlovers #macaronlove #macaronsofinstagram #koreandessert #sydneyfoodguide #macaronlovers #macaronart #instamacarons #sydneyfoodlover #halloweenpartyideas #halloweenpartydecorn #halloweenpartyfood #fatcaron

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