Creating a localised ecommerce experience for BISSELL Korea on Shopify
BISSELL Korea – Shopify Website Development
Background
Industry
RETAIL / CONSUMER GOODS
Involvement
SHOPIFY E-COMMERCE DEVELOPMENT
CUSTOM THEME BUILD
LOCALISATION & TRANSLATION
PRODUCT FILTERING & COMPARISON FUNCTIONALITY
BISSELL Korea approached us with a clear objective — to build a custom Shopify theme tailored to the Korean market, using the Australian BISSELL site as a benchmark. The goal was to create a polished and functional ecommerce experience that would align with BISSELL’s global brand, while catering specifically to local needs.
Strategy & Process
To bring BISSELL Korea’s vision to life, we developed a fully custom Shopify theme, tailored specifically for the Korean market. While the Australian BISSELL site served as a strong design and functional benchmark, this was not a simple duplication. Our team rebuilt the theme from the ground up, ensuring it met both the technical requirements of the Shopify platform and the cultural and commercial expectations of Korean customers.
A key part of this project was localisation. We translated the entire site into Korean, adapted layout elements to suit local reading and shopping behaviours, and implemented best practices for Korean SEO — all aimed at helping the site rank and convert effectively within Korea’s digital landscape.
Functionality-wise, we introduced a product comparison feature that allows users to view side-by-side specs and benefits across different models. This was powered using Shopify metafields, which we used extensively throughout the build to manage structured product data without compromising content flexibility. We also implemented an enhanced product filtering system, helping customers narrow down their choices based on key features and preferences — especially useful for BISSELL’s broad range of home and cleaning products.
The final result is a responsive, easy-to-manage ecommerce site that gives the BISSELL Korea team full control over their content and merchandising. It reflects the global BISSELL brand while being perfectly tuned to a local audience — both in terms of function and feel.
Results
The new BISSELL Korea website is now live, delivering a streamlined and localised ecommerce experience that reflects the brand’s premium positioning. The custom theme lays a solid foundation for future growth, giving the BISSELL Korea team full control over content and merchandising while maintaining a strong brand alignment with the global BISSELL family.
We’re proud to support BISSELL’s expansion in the APAC region and look forward to seeing the results this new platform brings.
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