BaseBlocks Shopify Web Development

Background

iRest, Australia’s premiere massage chair company, focuses on producing beautifully designed luxurious massage chairs to enhance their customers at home living experience.

iRest were looking for a fresh approach to reach new customers with a more strategic approach, preferably digitally as Covid lockdown’s were expected.

Before consulting Obi Digital, iRest’s primary customer engagement platform were kiosk’s across Australia’s shopping malls where customers were able to try their products and interact directly with the brand. Covid lockdown made adapting a necessity.

The marketing goal was to improve iRest’s digital presence with increased brand awareness, reaching the target audience on new digital platforms for direct sales and establish a digital sales funnel with CRO.

Strategy

After deep diving iRest’s goals with the marketing manager, Obi Digital formulated and executed a digital strategy with the objectives of boosting iRest’s digital presence, drive sales, and grow iRest’s online brand awareness.

Obi Digital set out with identifying and implementing brand new digital marketing channels for users to engage with the brand across different devices and platforms to achieve iRest’s goals.

Solution

Obi Digital formulated a bespoke campaign personalised to the iRest target market with close management of every detail across each channel.

The campaign spanned across YouTube, Google Display Ads, Google Search Ads and Google Shopping Ads, with retargeting also being utilised.

The campaign exceeded the client’s expectations in every possible way. Within the first month, brand awareness achieved 1.3 Million ad impressions, generated over 100k in sales with an ROI conversion value of 20- for every dollar invested, 20 dollars was returned. Australia’s premiere massage chair company, focus on producing beautifully designed luxurious massage chairs to enhance their customers at home living experience.

Before consulting Obi Digital, iRest’s primary customer engagement platform were kiosk’s across Australia’s shopping malls where customers were able to try their products and interact directly with the brand.

iRest were looking for a fresh approach to reach new customers with a more strategic approach, preferably digitally as Covid lockdown’s were expected.

The marketing goal was to increase iRest’s brand awareness, establish a sales funnel with CRO and reaching the target audience on new platforms for direct sales.